French retailer Carrefour has announced that it has reduced the salt content of some of its bakery products by 25% in order to combat excessive salt consumption.
The retailer has introduced salt from marine minerals rich in calcium and potassium to achieve this goal without compromising the taste and flavor of some of its breads.
The new recipe was tested in its hypermarkets in Les Ulis, in the southwestern suburbs of Paris, for three months on six of its specialty breads, Carrefour added.
The retailer then conducted a customer satisfaction survey to see if they noticed a difference in the taste of the bread.
The survey found that 95% of customers found no difference and remained loyal to the products in question.
Carrefour will deploy the new recipe in the bakery departments of other points of sale, he added.
In August of this year, the retailer also introduced new recipes for its cereal bread and its fruit and cereal bread to all stores.
The banner intends to continue to develop and extend this initiative to new products in Carrefour bakery departments.
Since 2019, Carrefour has eliminated 432 tonnes of sugar and 40 tonnes of salt from its own-brand products.
The retailer has also removed more than 5,000 tonnes of plastic from its operations since 2018.
One of its new initiatives is to remove plastic from its bakery shelves by replacing it with 100% kraft paper bags in ten of its stores.
This initiative removed more than 300 kilograms of plastic in four months.
The brand also plans to test new plastic-free bags, co-developed with one of its suppliers, for its organic bakery products.
© 2020 European supermarket magazine – your source for the latest retail news. Article by Dayeeta Das. Click on subscribe register for ESM: The European magazine for supermarkets.