Coles makes huge changes to its baked goods – but shoppers are oblivious
- Coles removed 76 tonnes of salt from more than 40 of its baked goods
- Coles says they also made their buns stay softer for longer
- Sodium levels in loaves of bread and rolls have been reduced by 25 percent
Coles has removed 76 tonnes of salt from over 40 of their baked goods – without customers even realizing it.
The supermarket giant’s baking team spent two years perfecting their new bun and bun recipe by cutting up to two trucks of salt each year.
The store says customers will notice their bread stays softer for longer as the overall sodium content of their baked goods is reduced by 25%.
Coles insists that their bread lovers won’t notice any difference in taste.
Coles has removed 76 tonnes of salt from over 40 of its baked goods – without customers even realizing it
Today, Coles loaves of bread contain just 247 mg of sodium per 100 grams, whereas two years ago salt levels were 375 mg.
“We have gradually reduced sodium in in-store bakery rolls and breads over the past two years without compromising taste, quality or shelf life,” said Bakery General Manager Andy Mossop.
“Our goal was to make the change without customers noticing it, and they didn’t.
“We have worked hard to create a new recipe that allows us to reduce sodium by up to 25% while maintaining exceptional quality, value and taste, because we know how important sweetness and flavor are to our products. clients. “
Coles insisted that there would be no change in the taste of their baked goods that their customers know and love.
He said no price changes would be made, but customers can expect to get a few extra days of their bread.
Major changes have been seen in their store-made bread since February.
Coles’ new recipes were developed with the help of the Australian family flour business Manildra Group.
Major changes have been seen in their homemade bread since February