New York, May 06, 2021 (GLOBE NEWSWIRE) – Reportlinker.com announces the publication of the report “GCC Frozen Bakery Products Market – Growth, Trends, COVID-19 Impact, and Forecasts (2021 – 2026)” – https: / / www .reportlinker.com / p06067773 /? utm_source = GNW
While the UAE has recorded the highest number of COVID-19 cases in the Gulf region, the country has imposed a strict lockdown, hampering the supply chain for various products. The disruption of the UAE supply chain has impacted the GCC supply chain and has had a significant negative impact on the frozen bakery markets of other GCC countries as they are heavily dependent on imports. to meet the domestic consumption of bakery products.
The main reasons for the growing demand for frozen bakery products in the CCG market include the growing preference for convenience foods and the popularity of specialty frozen bakery products. The growing rate of expatriate population in the region, followed by the growing number of women finding employment, are the main reasons for the increase in demand.
The increasingly busy lifestyles of consumers in the region have also contributed to the expansion of the retail sector, primarily e-commerce. In addition, the expansion of all retail sectors including supermarkets, hypermarkets, specialty stores and others provides an excellent opportunity for international and domestic players to expand their business in the GCC region.
Key market trends
Increased demand for ready meals
An increasing demand for convenient food products and the pursuit of increased taste, safety and consistency are the major factors driving the frozen bakery products market in the region. Fast-paced and hectic lifestyles make consumers buy convenient foods and ready-to-eat products, including frozen baked goods, such as croissants, rolls, breads and more.
Frozen bakery products are in high demand compared to conventional products, mainly due to their extended shelf life. Easy thawing and cooking facilitates the need for such products thus increasing the market growth in CCG. In addition, manufacturers are focusing on introducing product varieties into the frozen bakery product category, which is likely to increase the popularity of frozen bakery products among consumers.
Rising demand for the in-store bakery experience
The evolution of in-store bakeries, mainly due to the growing number of supermarkets / hypermarkets, shopping malls, clubs and cafeterias, is the main factor capturing the interest of visitors and shoppers. The in-store bakery provides ease and convenience to shoppers and serves products belonging to freshly baked and frozen food categories.
The adoption of frozen bakeries to in-store bakeries, in which traditional bakery machines cannot operate, due to various factors, such as high operating costs and lack of space, increases the demand for products. bakery products, mainly frozen dough and bread. In addition, the wide availability of frozen bakery products in outlets, followed by the influence of Westernization, due to the increase in the expatriate population in the region every year, meets the demand for frozen bakery products of different demographics.
The CCG frozen bakery products market is highly competitive with the presence of international and regional players. Some of the major players in the country include Atyab Bakery, Dofreeze LLC, Switz Group, Sunbulah Group and Americana Group Inc. International players like Kellogg’s, General Mills and B&G Foods have continuously worked to expand their geographic reach and build brand awareness. brand. , which in turn gives them a competitive advantage. In addition, companies are effectively increasing their production platform and the extensive support of their distribution network for profitable growth and increased market penetration.
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Read the full report: https://www.reportlinker.com/p06067773/?utm_source=GNW
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