Lovingly Artisan sets up a virtual bakery


A SUD Lakeland company has adapted to the coronavirus pandemic by creating a “virtual bakery”.

In collaboration with design agency Scratch Creative, Lovingly Artisan created a virtual bakery as part of its website offering.

The virtual bakery allows people to choose up to 13 breads (a dozen bakers), including breads from the company’s heritage and healthy ranges.

Customers can add them to their shopping carts online and have them delivered the next day.

This latest development came after the company, based in Plumgarths on the outskirts of Kendal, set up a virtual pastry club to help people across the country with their questions about sourdough bread. The Lovingly Artisan team found that many people wanted to buy their bread but couldn’t because they weren’t based in the Northwest.

Lovingly Artisan’s Catherine Connor and Aidan Monks had to find a packaging system that would help them deliver a fresh product. A number of prototypes were tested before a solution was found – an environmentally friendly delivery system that doubled like a bread basket, removing the need for cooling.

This intelligently designed solution not only helps keep bread fresh, but also helps maintain its integrity during transport and provides a home storage solution. The container can be recycled after use.

Catherine Connor, Lovingly Artisan, said: “It quickly became apparent to us following the creation of our virtual baking club that people across the country wanted to be able to access our breads but couldn’t.

“We saw this as an opportunity to further develop our business and help us reach new markets while meeting potential customer demand for our quality artisan sourdough breads.

“Obviously, being able to meet this demand posed a number of challenges for us, but thanks to some very innovative companies, we were able to tackle these challenges head-on and can now start delivering Lovingly Artisan fresh breads directly to people and across the country. ”

Visit lovelyartisan.com for more information.

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