McDonald’s adds new bakery products for the first time in nearly a decade

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Starting October 28, the McCafé bakery line is expanding with three new options: an apple donut, a blueberry muffin and a cinnamon roll. They will be available throughout the day at participating restaurants in the United States.

“We know our customers deserve a break more than ever before, and we’re excited to give them yet another reason to visit their favorite breakfast destination by providing them with the delicious flavors they crave, any time of the day.” Linda VanGosen, vice president of brand and menu strategy, said in a statement.

The additions come as McDonald’s finds itself struggling for part of the day it was once dominant. Its most notable competitor is Wendy’s (MAGNIFYING GLASS), which launched its breakfast menu earlier this year with a mix of sweet and savory items such as Breakfast Baconator and Frosty-ccino. Breakfast now represents 8% of Wendy’s total sales. Taco Bell and other competitors have also launched expanded breakfast menus and are taking market share at McDonald’s

McDonald’s CEO Chris Kempczinski said in the company’s latest earnings call that breakfast “was an area of ​​pressure” due to new competition. The chain has also temporarily cut its all-day breakfast, among other things, to help restaurants keep costs down. He did not say when or if All Day Breakfast will return.

“Any final decisions will be made in partnership with our franchisees, based on consumer demand and designed to drive business while minimizing operational disruption,” a McDonald’s spokesperson said.

Recently, McDonald’s has slowly rolled out new menu items and new promotions. In September, McDonald’s added its first new McNugget flavor in nearly 40 years: Spicy Chicken McNuggets. New meal offers from singers Travis Scott and J Balvin have also been added to the menu as limited-time promotions.
Investors will learn how much sales rebounded from their previous lows when Mcdonalds (MCD) releases its third quarter results, likely later this month.


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