Southeast Asia Bakery Products Industry to 2026 – Growing Demand for Handicraft and Healthy Products –


DUBLIN – (COMMERCIAL THREAD) – The report “Southeast Asia Bakery Products Market – Growth, Trends, Impact of COVID-19 and Forecast (2021 – 2026)” has been added to offer.

The Southeast Asia bakery products market was valued at USD 13,470.18 million in 2020 and is expected to grow at a CAGR of 7.67% during the forecast period (2021 – 2026).

Companies mentioned

  • PT Nippon Indosari Corpindo TBK

  • Chairman Bakery Public Company Limited

  • Mighty Bakery SDN BHD

  • Mondelez International Inc.

  • QAF Limited (Gardenia Bakery KL SDN BHD)

  • Variety Foods International Company Limited

  • PT Mayora Indah TBK

  • Universal Robina Corporation

  • Britannia Industries Limited

  • Kawan Food Berhad

Key market trends

Increased demand for artisanal and healthy products

Consumers in Southeast Asia are increasingly adopting western-style diets that contain wheat and are high in protein. Thai consumers in particular are looking for healthier diets. This prompted companies to produce gluten-free bakery products and natural bakery products. In 2021, Mondelez launched its gluten-free Oreo chocolate sandwich cookies. The gluten-free option is available for its Traditional and Double Stuff Oreo variants. Snack products claiming to contain natural and organic ingredients have seen increased demand in Malaysia and Singapore, and this concept has evolved in other markets as well.

The increased consumer demand for nutritious products and the increasing claims of clean labels on the products have accelerated the growth of the market in this region. Product launches with various label claims, such as no artificial additives, no preservatives, no GMOs, and reduced in sugar, are becoming increasingly popular. Consumers perceive their food as an opportunity to experience various tastes and textures.

They are more inclined to products that position themselves as natural and healthy. Many market players are responding to this trend by incorporating “superfood” seeds, such as chia seeds, which are rich in protein and calcium into their offerings. Japanese artisan bread is popular among Southeast Asians. Many key players are taking advantage of this trend. These multi-portion buns are part of the offerings of Yamazaki Baking, which began selling Japanese-style bread in Indonesia in 2018 as part of a joint venture with Mitsubishi Corp. and the operator of the local convenience store chain, Alfamart. The bakery industry has recently seen the creation of a combination of bakeries, restaurants, cafes and catering services. These café-bakeries or pastry shops offer a variety of products with different flavors.

Indonesia accounted for the largest market share

The demand for baked goods in Indonesia keeps increasing as people see them as a meal rather than a snack. This increased consumption is also being increased by changing consumer lifestyles, improving incomes, urbanization and westernization. In 2019, the consumption of bread and cakes per capita reached 9.5 kg / year, increasing by about 60% between 2016 and 2018. Rice is a staple in the country, but some people are bored in eating rice and other local dishes every day. time. So they turned to bakery products, which is another factor in the growth of the market. Consumers nationwide have different preferences for baked goods based on their income.

For example, high-end consumers prefer Western bread and pastries, the upper middle income group prefers Japanese and Asian bread, and the lower middle group prefers local sweetbreads and white bread. According to data published in reports from the Indonesian-German Chamber of Commerce and Industry, more than 640 registered bakery companies are located in the country. In addition, only a few significant market players operate in the Indonesian bakery products market including Pt. Nippon Indosari Corpindo Tbk, Khong Guan Biscuit Factory (S) Pte Ltd and Nissin Food Holdings Co. Ltd. The major companies lack variety in the products on offer, as they all have a similar product portfolio.

Main topics covered:





4.1 Market drivers

4.2 Market restrictions

4.3 Porter’s five forces analysis


5.1 By product type

5.2 By distribution channel

5.3 Geography


6.1 Market share analysis

6.2 Strategies adopted by the main actors

6.3 Company profiles



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